Yes it’s true. Golden Apple Corps is Blog of the Year 2013.
Product of the Year logo
We have the official logo to prove it too. Let me tell you all about it …
1&1 MyWebsite – How NOT to do business online
Posted by admin
on June 7, 2013
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Fun and easy maybe. But is it worth it?
1&1 MyWebsite drive me mad …
To me their TV ads sound just like the ‘Make millions online while you sleep’ promises pedalled ‘for only $29.97 ‘ by internet scamsters.
I’ve seen these ads on TV here in the UK for around a year now.
And this means either 1&1 MyWebsite’s marketing department are hapless fools who like to burn money. Or – much more worryingly – the ads actually work.
Let me show you Exhibit A:
Which works better – email, or post?
Posted by admin
on May 30, 2013
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Email, or letter – which works better?
It’s a question I’m often asked.
And one – frustratingly – I don’t have an exact answer for.
When you’re on a budget email can be very lucrative.
Take an email campaign created for an Australian client. It bagged them an ROI of 11875.5:1
(They were so pleased we’re now in business, making money together)
But like yours my inbox takes a daily hammering.
… and so does your prospects’.
So unless it’s particularly good, your subject line will get lost in the noise – your message remaining unread.
And this is exactly why posted letters can be so effective.
Does your website suffer from this ..?
Posted by admin
on May 24, 2013
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Two pages:
Top – wrong
Bottom – right
I see umpteen websites.
And most are missing a vital trick.
- they’re not capturing names and email addresses.
Is yours?
If not you’re only getting 1 bite of the cherry.
Unless that visitor gets in touch they vanish into the ether. Perhaps forever.
But offer them something in exchange for their details and you have a 2nd, 3rd … 15th chance to make them a customer.
Remember: People buy when they want to, not when you want them to.
How to make a $50, good karma, microfinance loan for FREE
Posted by admin
on May 23, 2013
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Click here to make Rabia a $50 microfinance loan for free.
This is Rabia …
She’s 38 and lives in Rawalpindi, Pakistan.
- don’t worry this is a good news story
Her husband has been running a barber shop for 3 years.
His customers are increasing. And he’d like to expand his business.
By expand he means buy some new chairs for the shop. As well as a shaving machine, creams, a dryer, blades.
And this is where you come in …
You can lend Rabia’s husband – or lots of other people running their own businesses – $25 and it won’t cost you a bean.
There’s no catch, no annoying survey to fill in – nothing.
All you have to do is go to this website.
Why SEO is a waste of your time
Posted by admin
on May 21, 2013
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SEO – Search Engine Optimisation – is a waste of your time.
I regularly say this to clients. And quite often they look at me wondering if I’ve lost the plot.
Don’t worry – I haven’t. Let me explain …
Find ME Google
What this 1926 colour film teaches you about marketing
Posted by admin
on May 21, 2013
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Have you already seen this colour film of London in 1926?
I hadn’t until yesterday.
But now I’m like Kevin Spacey and Stephen Fry – absolutely hooked.
It’s part of a series of films called The Open Road by Claude Friese-Greene.
The colour is thanks to a process developed by his father, William.
And it’s totally mesmerising …
Now – wonderful as the footage is – what’s it got to do with marketing?