I don’t know about round your way …

But the competition for my takeaway spend is huge.

And nowhere more than amongst the pizza companies.

So when this dropped through my door, it got me thinking.

8 offers - count them

8 offers – count them

Here’s what you see before you get to the menu.

8 offers; lunchtime, early week, all week, online, for families, for individuals, for collection and delivery.

Which one do you think works best?

I have no idea. But I’ll bet you 1 thing:

If Domino’s marketing department is worth its salt, they’re testing every single one.

Because if they’re not, they’re leaving dough (sorry) on the table.

Now let’s take a look at the other side …

Some good ... some bad ... some downright atrocious

Some good … some bad … some downright atrocious

So what’s good about this side?

Well, here are 2 things I spotted:

  • Prominent offer.
  • Lots of different ways to order – the more ways you give people to get in touch, the more that will.

Although I’d have started with phone, web and shop. Not Facebook and Twitter.

I think they could have shown a better, more enticing pizza though. Don’t you?

Compare this pitiful pepperoni with the far more appealing pizza on the front cover.

Looks a lot nicer doesn’t it?

And what on earth is the wheelying scooter rider, menacingly waving a pizza box all about?

He’s certainly not the chap I want delivering my dinner. Do they actually employ such hooligans?

But the piece on this page which – hands down – wins my wrath is The Domino’s Promise.

I can’t stand the opening line:

The most insanely delicious pizzas

After all, what does a pizza have to do with losing your marbles?

But at least it is a promise of sorts.

Unlike the rest of the drivel they then write. Such as:

Intrepid delivery drivers

For goodness sake. These people aren’t delivering under enemy shelling. Or at risk from snipers.

They’re bringing my food to my house. I know people say the area’s gone downhill a bit recently … but intrepid? Really?

Now what about your marketing?

Are you testing offers … giving people lots of ways to get in touch …

… or are you banging on about your intrepid delivery drivers?

Maybe you’d like my help?

If you would – and it can be with any part of your marketing – just email me.

You won’t get a stream of autoresponder messages. Just me getting in touch with you.

And please remember, you’re not committed to anything if you do.

So why not do it right now?