While Drayton can – usually – be relied on to come up with a useful quotation.
… Al has a stock of phrases.
And it’s these and their meanings you’ll find on this page.
Don’t be fooled though. Just because it’s Al – not Goethe, Churchill, or Ogilvy – it doesn’t mean they’re not worth paying attention to.
I now regularly find myself using something from The Book of Al. Maybe after reading some of this page you will too.
So let’s get started …
Diamonds in dung heaps: Something good in a sea of things that are no good. For example, the one piece of good advice you got from a day long seminar which was frankly dreadful.
What’s the worst that can happen?: Just do it and worry later. Taught to Al – he says – by the genius that is Dr Pepper.
You’ve got to cover ground: Standing still and doing nothing doesn’t get you anywhere. You must do something and aim at your goal – whatever it is.
Fail fast: No point wasting your time on something that simply isn’t working. So find out quickly whether it will work, or not. If it doesn’t then ditch it.