It’s a question I’m often asked.

And one – frustratingly – I don’t have an exact answer for.

When you’re on a budget email can be very lucrative.

Take an email campaign created for an Australian client.  It bagged them an ROI of 11875.5:1

(They were so pleased we’re now in business, making money together)

But like yours my inbox takes a daily hammering.

… and so does your prospects’.

So unless it’s particularly good, your subject line will get lost in the noise  – your message remaining unread.

And this is exactly why posted letters can be so effective.

You and I have got used to reading from a screen.  A piece of paper in our hands is a refreshing change.

Don’t believe me?

Drayton wrote 2 letters as part of a campaign for a firm called Lexis Nexis.  They had never tried direct mail before.

They couldn’t believe the results.

The campaign produced £1.5 million in sales from 1,800 mid-sized law firms.

The two letters alone produced 1 order for £100,000 and another for £50,000

Whichever suits you better there’s 1 thing an email, or letter must have:

Well written, persuasive copy.

Don’t have it and you’re sunk before you start.

If you’re thinking of contacting your prospects why not let me write it for you?

Of course I can’t work for free.

But it costs a lot less than you might think.  And over 90% of the time I get results other people can’t.

Want to find out more?  Send me an email with ‘Better’ as the Subject Line.

Do you run your own business?  I do.  So I know exactly what it’s like to have your head on the block.

And – more importantly – what works when you need to bank more profits.

Why not email me now before the phone rings, or something else distracts you.